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Visual merchandising should make the product easily accessible, interesting and special to attract the most customers. Use visual merchandising to gain more sales with help from a management teacher in this free video on advertising. Expert: Mark Clifton Bio: Mark Clifton has an degree in marketing management from Oxford Brookes University, and has successfully completed ...

Color affects visual merchandising by attracting people within the first five seconds, which communicates an immediate association or emotion. Research color theory to use in visual merchandising with help from a management teacher in this free video on advertising. Expert: Mark Clifton Bio: Mark Clifton has an degree in marketing management from Oxford Brookes University, ...