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Posts Tagged ‘copy’

Write Ads That Sell

06.12.2010 · Posted in Internet Advertising
If you want to create ad copy that sells, start thinking about emotions. I know, I know – I’ve said before than an engineer can smell marketing “hype” a mile away – but if it’s done correctly, you can even have an engineer feeling a sense of urgency (and action) about your products or services. View ...


Turning Bad Copy Into Moolah

06.10.2010 · Posted in Internet Advertising
Here’s something you probably won’t hear from many copywriters: Good copy is NOT the most important part of any advertisement. In fact, it’s far more important to have a good list with average writing skills and an average product than it is to be the best writer on the planet with the best product on ...


Help me find the information on if a mortgage company can force you to insure your home to loan value?

06.08.2010 · Posted in Internet Advertising
I know there is a law that was passed that stops mortgage companies from forcing home owners to insure their homes to loan value instead of the appraised value. I used to have a copy of that document that I would use when I went up against the mortgage companies, but I can’t find it. ...

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